Coca Cola‘s new advert in response to the decades-old driving ban on women in Saudi Arabia being overturned.
Some critics compare the ad to Kendall Jenner‘s Pepsi mishap by saying it exploits women’s rights for commercial gain and also suggests women can only drive if they drink Coke. Others say the clip celebrates women’s empowerment in a changing nation.
In the “Change Has A Taste” campaign, a father takes his daughter out for a driving lesson — which is off to a rocky start until the daughter takes a swig of a Coke and then is able to drive like a pro.
Ch-ch-check out some of the reactions (below)!!
The @COCACOLA_ME ad on the most symbolic moment for #Saudi #women is a #fail; as bad as #kendel #Pepsi protest https://t.co/CQksvkp6LI
├óΓé¼ΓÇ¥ Muna AbuSulayman ├ÖΓÇª├ÖΓÇá├ÖΓÇ░ (@abusulayman) November 4, 2017
I think CO is trying to capitalize, thus promote the positive, alleged new changes, in Saudi Arabia. I fail to see the outrage. At least dad didn’t beat her face in with the coke bottle after spilling a couple drops.
├óΓé¼ΓÇ¥ Dennis Brletich (@BrletichDennis) November 8, 2017
Apparently @CocaCola thinks the answer to the systemic oppression of women in Islamic countries is an ice cold Coke. ├░┼╕ΓäóΓÇ₧ https://t.co/aLarXlGTp8
├óΓé¼ΓÇ¥ Laura Loomer (@LauraLoomer) November 8, 2017
It’s not Christmas until you see the Coca-Cola advert, it’s not women’s rights until they’ve been tokenised for monetary or political gain https://t.co/JzgfpjGVMT
├óΓé¼ΓÇ¥ Osha Al-Mossallami (@Osha001) November 4, 2017
CocaCola: Saudi women driving edition. Brands jump at the chance to make a profit off #Saudi├óΓé¼Γäós historic announcement pic.twitter.com/2Nh6B3UeJj
├óΓé¼ΓÇ¥ ├ÿ┬¿├ÿ┬½├Ö┼á├ÖΓÇá├ÿ┬⌐ ├ÿ┬º├ÖΓÇ₧├ÿ┬╣├ÿ┬▓├ÿ┬º├ÿ┬¿├Ö┼á (@Boutaina) November 4, 2017
…so where was Coke in the past condemning Saudi Arabia for treatment of women? hmmmmm
├óΓé¼ΓÇ¥ L.A. Phil (@Angeleno1955) November 4, 2017
What do U think?? SOUND OFF in the comments (below)!
[Image via Coca Cola Middle East/YouTube.]