The critically-panned Netflix original movie has pulled in a total audience of over 11 million in it’s first three days of release, according to Nielsen estimates.
This healthy “opening weekend” could explain why the streamer already greenlit a sequel for the film, despite it sparking controversy for its half-baked racial allegories.
Netflix is still quite secretive with its viewership figures. Though according to Nielsen, Bright was less popular than Stranger Things season 2 — yet drew in more viewers than the second season of The Crown.
So, does this make the hybrid cop buddy/fantasy film a hit? In Netflix terms, perhaps, but that wouldn’t exactly translate to a big screen success…
If all 11 million viewers bought a movie ticket at the average price of $8.91, Bright would have earned an envious $98.2 million its opening weekend, almost making back its $100 million budget.
Of course, turning on Netflix is much easier than heading to the local movie theater and buying tickets — a task 11 million people would likely NOT be up for to see Will Smith shout “fairy lives don’t matter!”
Either way, the film was a clearly big enough hit for Netflix to move forward with a sequel. One that we assume will be unapologetically *brighter* than the first.
[Image via Netflix.]