Dodge Ram’s Super Bowl Commercial Slammed By Martin Luther King Jr.’s Family For Using His Speech To Sell Trucks!

Twitter wasn't feeling the ad either!

It seems like there’s always one commercial at the Super Bowl that leaves viewers scratching their heads…

And this year, it was all thanks to Dodge Ram’s ad for their trucks, which featured a part of a speech Martin Luther King Jr. gave in 1968. Paired with the tagline “built to serve,” many on the Internet felt the civil rights activist’s words were used solely to sell trucks.

Related: Melania & Ivanka Trump Roasted Over Their Black History Month Tweets

The late icon’s youngest daughter Bernice King and The King Center both condemned the commercial on Twitter on Sunday, writing:

Meanwhile, Bernice responded to one Twitter user asking about MLK Jr.’s role in the ad, replying:

Yikes.

Interestingly enough, a spokesperson for Ram Trucks told Slate they “worked closely with the representatives of the Martin Luther King Jr. estate to receive the necessary approvals. Estate representatives were a very important part of the creative process.”

It’s unclear if Bernice’s siblings Dexter and Martin played a role.

Regardless, the Internet really wasn’t feeling the ad’s use of Martin’s words, slamming the brand on social media:

If you haven’t seen it yet, watch it (below) and let us know what YOU think!

[Image via Media Punch/YouTube.]

Feb 5, 2018 9:59am PDT

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