What a sweet treat!
On Thursday at the Cannes Film Festival, Bella Hadid and Alexander Wang launched their collaboration for MAGNUM‘s “Take Pleasure Seriously” campaign. Additionally, the designer unveiled a limited edition, handmade leather covered cooler bag, which retails for $895 on his website.
On the red carpet, the supermodel looked cool as ice (cream) in an AW white flare dress.
Gigi Hadid‘s sister said in a press release:
“I’m a strong believer in living life to the fullest, which is why I am so excited to be working with Alexander Wang and MAGNUM on this project. The MAGNUM X ALEXANDER WANG cooler bag allows you to enjoy an indulgent moment wherever and whenever. I’ve truly enjoyed developing this collaboration, and hope we inspire others to take pleasure seriously.”
We all scream for ice cream!
[Image via Magnum.]