The horrible consumer stampede that is Black Friday comes only once a year, so at the Build-A-Bear Workshop they made their own!
July 12 was the first ever “Pay Your Age Day” — which is exactly what it sounds like, as young children could get their newest plush friend at an EXTREMELY low price.
It’s probably also going to be the last!
Lines got so out-of-control, many stores were causing a genuine fire safety hazard! So the stuffed animal store had no choice but to shut down lines for the event, turning away hundreds more customers.
Per local authorities, we cannot accept additional Guests at our locations due to crowd safety concerns. We have closed lines in our stores. We understand some Guests are disappointed and we will reach out directly as soon as possible. https://t.co/aSFfPCcfsG pic.twitter.com/WZJ53tOAEH
â€” Build-A-Bear Workshop (@buildabear) July 12, 2018
Many were upset by the news — more watching from a distance couldn’t help but laugh at the ridiculousness.
See some of the best reactions, including scenes from the lines (below)!
Build-A-Bear is overwhelmed with customers they have cut the line off at Chandler Mall in Arizona they are asking people not to come… They have handed out $15 off dollar coupons. #12News #BuildABear #Longlines pic.twitter.com/aAptX3vbDt
â€” PhillipMathews (@PhillipMathews) July 12, 2018
@buildabear PAY YOUR AGEâ€™ turned out to be a joke.. turned up to what was a queue to the end of the shopping centre door (2hr wait apparently). Staff advised people to come back around 3.30.. came back and the shops closed with a sign. Lol. Nice one Build A Bear ðŸ‘ðŸ¼ #buildabear pic.twitter.com/rmz2WJbGh3
â€” Aneesa Khan (@AneesaxKhan) July 12, 2018
Still here still waiting. Mums are sharing snacks for babies in the crowd. Itâ€™s actually a nice atmosphere here. #buildabear #PayYourAgeDay pic.twitter.com/tur2Ks3bR5
â€” Tilly Button (@Tilly_Button) July 12, 2018
Build A Bear CEO: We should do a Pay Your Age promotion!
BAB Employees: Oh god, please no!
#BuildABear #PayYourAgeDay it’s important to realize that many families may not ordinarily be able to give their children the BAB experience. If you can afford one or your kids have many like mine, please opt out bc they are limiting lines so that other children can enjoy.
â€” 2ndBfastAllday (@2ndBfastAllDay) July 12, 2018
I wish people lined up to vote like they line up for build a bear pay your age day.
Would YOU wait 2+ hours to save $20??
[Image via Build-A-Bear.]