The Kohl Corp (who????) must be in the crapper, because they’ve resorted to teaming up with April Lavigne to launch her own “rocker” inspired clothing line to come out this July.
April’s line will be called Abbey Dawn, and it will be aimed towards the tween market.
You know, cuz she’s such a great role model!
The brand will be introduced this summer for back-to-school shoppers, and will feature new collections every 60 days.
The clothes are set to be designed to Avril’s taste. In other words: she’s not designing that shit herself!
They will include “a lot of hot pinks and blacks and stars and purple and zebra,” says Lavigne. “Basically, everything I wear. I have a very particular style. I actually am the designer. What’s really important to me is that everything fits well and is well-made, so I try everything on and approve it all. I want it to be available to a lot of girls, and I want it to be affordable.”
Liar liar pants on fire!
The line is expected to retail from $24 to $48 and will also include jewelry and other items to be added later on.
Will they be giving away free Avril concert tix when you purchase some of her clothes???
They should!
[Image via WENN.]