Nice try, Mattel, but you can’t keep a good Brat down!
Following a long, drawn out legal battle between Mattel and MGA entertainment over the rights to Bratz dolls, MGA won in court back in April, and NOW Bratz are back!
MGA is currently in the process of relaunching Bratz dolls, and it looks like they’re gearing for a major comeback!
Here’s what MGA Entertainment CEO Isaac Larian had to say about the return of Bratz:
“It’s not going to be easy and it’s not going to happen overnight.”
According to Larian, the new Bratz will continue to represent “multi-ethnic fashion dolls that take their cues from pop culture trends,” only this time they’ll be “even more edgy.”
The new collection of dolls include mask-wearing “Masquerade by Bratz” dolls, color/glitter-wearing “All Glammed Up” dolls, pajama-wearing “Sleepover collection” dolls, and there will be a holiday-themed doll in a “somewhat racy Santa outfit.” Yikes!
Here’s what Larian had to say about potential backlash from parents over the controversial dolls:
“We got a lot of criticism that Bratz are sexualized dolls. Bratz are about instilling confidence in young girls.”
“It’s not necessary to make mothers happy. We want to make kids happy.”
Given the fact that a lot of parents will be buying these for their children, it MIGHT not be a terrible idea to make mothers at least somewhat happy.
Then again, Bratz dolls have been super successful over the years, so maybe it actually doesn’t matter too much.
How do U feel about the return of Bratz? Would U buy them for your kids?
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