First, her network OWN hasn’t had the best ratings ever. The word commonly used with it is “lackluster,” and that’s a shame. We really want the network to be a success.
Now, we’re hearing that her magazine O is struggling with finding ads. And we’re talking a significant 31.4% drop. That’s not good at all.
According to the Media Industry Newsletter, the magazine world as a whole has been confronted with a 7 percent ad drop for all monthlies. O – Hearst’s second-most profitable title behind Cosmopolitan – is down 31.4 percent, dropping 81.4 ad pages in August.
Mags like Vogue have had a bit of a recharge in ads lately, so we’re not sure that the state of “what’s going on in in the women’s lifestyle category” is a real explanation, as a spokesperson for Oprah‘s mag tried to hand out.
Maybe there needs to be a shake up, a reinvention of content? Do what it takes to get back on top, Oprah!
We really are pulling for you!
[Image via Ivan Nikolov/WENN.]
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