This is very smart.
eBay is just launched The Inside Source, an online magazine that will focus on fashion trends, interior decor and home and garden. The webzine will target trend-savvy, fashion-forward shoppers who might not consider the auction website en vogue. eBay’s peeps hope to show these consumers that eBay is the place to pick up great “flea market chic,” vintage duds and high-end antiques by making available avenues through which to find these goods. According to Meredith Barnett, the site’s editorial director, the target shopper is someone “who is sophisticated, has a sensibility about fashion and lifestyle and may be familiar with eBay, but maybe not the full extent of everything it has to offer.”
Alan Marks, eBay’s SVP of corporate communications says that the new site is an effort to “re-engage consumers and shift perceptions of eBay.”
It seems a wise decision to enlist Ms. Barnett in the endeavor; Barnett is a former Lucky Magazine editor, and worked to hire freelance writers at W, InStyle and The New Yorker. She also co-founded Store Adore, an online webguide to boutique shopping. Girlfriend knows what she’s doing!
“The merchandise is certainly there, but for somebody who isnt an eBay addict or fanatic, sometimes you don’t know where to begin,” said Barnett. The Inside Source will serve to fix this problem.
Cool!
Will you check it out eBays fashion webmag??
[Image via AP Images.]
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