Spike Lee Designs For Absolut

Is designing bottles the newest thing, now?
Following in the footsteps of stylist Pat Field, director Spike Lee has designed a limited edition bottle for Absolut Brooklyn.
An Absolut rep said of their latest celeb designer: “We have a long history of collaborating with creative visionaries and nobody says Brooklyn more than Spike.”
Makes sense to us.
And in case you were wondering, the Brooklyn vodka is flavored with ginger and red apple. The not so delicious flavor becomes available this month.
What do U think of the design???