After three long years of waiting, Sean John has finally touched down in Europe.
Diddy showed off his collection to potential buyers in London and much to their surprise, they liked it.
The hip-hop mogul said of buyer’s reactions:
“Almost anyone who has come here today was like, ├óΓé¼╦£I thought the product would have logos on it, I thought it would be baggy,├óΓé¼Γäó when actually it├óΓé¼Γäós timeless fashion, it has a little aspiration and it├óΓé¼Γäós very clean├óΓé¼┬ªit├óΓé¼Γäós great product.”
We can’t say we blame them for thinking that. Sean John isn’t exactly the first brand that comes to mind when thinking of “timeless fashion”.
If all goes to plan, Diddy will be setting up shop across the pond around this time next year.
[Image via Kristen Noseda/WENN.]
-
Categories
