Marchesa's Launching A More "Affordable" Bridal Collection

Marchesa designers Georgina Chapman and Keren Craig are pulling a Vera Wang.

The two have been busy working on, Eterna by Marchesa, a new line of bridal gowns that are more “affordable” than their high-end bridal wear.

We use the term affordable loosely because compared to the White by Vera Wang collection prices, which peaks at $1400, Marchesa’s in WAY more expensive.

Eterna gowns will range between $1500 – $5000 and will be sold exclusively at Priscilla of Boston starting this September.

[Image via WENN.]