They may have laid off half their employees last month, but Rocawear has no plans of going under. In fact, they’ve been busy strategizing a comeback of sorts.
Later this month the brand will release their first-ever TV campaign starring Jay-Z, who recently extended his contract with them for another 3 years.
Rocawear’s also signed a slew of new licenses to expand into children’s wear, swimwear, home products and watches.
Guess that means we’ll be seeing little Blue Ivy rockin’ Poppa Jay’s clothes in the future.
[Image courtesy of WWD.]
Feb 05, 2012 11:00am PDT
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