H&M's New Retail Chain Might Have A Name And It's...

Less than a day after announcing their plans, H&M‘s new retail chain might already have a name!
Sweden’s Dagens Nyheter is reporting a copyright protection application for the name and logo “& other stories” was filed last year with the Swedish Patent and Registration Office and WIPO in Geneva.
& other stories!?
We don’t get it.
Do U???
[Image via AP Images.]