Chance The Rapper raises a great point!
The 24-year-old rapper joined the chorus on social media to speak out against the undeniably racist Heineken Light TV commercial in which a bartender passes three African American women to hand the low-calorie drink to a Caucasian woman across the crowd. “Sometimes, lighter is better,” the ad later says. Sigh.
The Blessings artist took to Twitter after seeing the ad with speculation that companies like Heineken are purposefully creating controversial ads to create buzz. All publicity is good publicity?
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Chance observed:
I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn├óΓé¼Γäót help by posting about it. But ├░┼╕╦£ΓÇÜ I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg
— Chance The Rapper (@chancetherapper) March 26, 2018
I found that joint 😂😂https://t.co/r4cgSLE8Uz
— Chance The Rapper (@chancetherapper) March 26, 2018
Im not saying boucott them or go off im just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and shit. Like I didnt wanna tweet about it so bad 😂😂 but its like how can u not
— Chance The Rapper (@chancetherapper) March 26, 2018
You missed the entire point, I was pointing out that alot of these marketing agencies are doing willfully so we overreact and tweet about it, and you write an article and tweet, and we all say their brand name 50 times. Thats the first sentence of my shit. And u didnt mention it https://t.co/qgrNfrfGRX
— Chance The Rapper (@chancetherapper) March 26, 2018
Valid points.
Bjorn Trowery, Director of External Communications at HUSA, has since said:
“For decades, Heineken has developed diverse marketing that shows there’s more that unites us than divides us. While we feel the ad is referencing our Heineken Light beer├óΓé¼ΓÇ¥we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”
The phrase “missed the mark” seems to be getting a lot of use these days.
[Image via Brian To/WENN.]
