Aha!
Mutual of Omaha has withdrawn their lawsuit to gain the right to use the phrase “aha! moment” in one of their advertising campaigns as they have settled with Oprah‘s media company, Harpo, for undisclosed terms.
Harpo objected to Mutual of Omaha’s recent tagline of “proud sponsor of life’s aha moments” because it’s a phrase that they believed was associated with Oprah by the public since she uses it often on the show.
They must have settled amicably because Mutual of Omaha is still using the tagline in question on their website.
To be honest, that phrase is older than both of them, but people can get finicky about their trademarks.
“Bananas” and “that’s hot” anyone?
[Image via FayesVision / WENN.]
Nov 11, 2009 13:00pm PDT
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