She ain’t no dumb bitch!
It’s really no surprise to learn that Angelina Jolie carefully crafts her image through photo and journalistic deals with magazines.
And while other celebrities may employ a team of publicists to handle their images, Jolie works alone with her manager, Geyer Kosinski, relying on her intelligence, instinct, and luck.
Sometimes she asks Brad what he thinks, but mostly he’s seen and not heard.
She knows her selling power, partly because she’s the one who invented her profitable image, and so she can bargain with magazines.
Anonymous insiders of People magazine’s $14 million deal with Angie concerning photos of her new twins with Brad say that in addition to the photos, the couple asked to review an “editorial plan.” The magazine was required to refrain from publishing anything negative, use of the nickname “Brangelina” (They hate it), and to highlight their philanthropic work.
The resulting publication was the mag’s best selling in 7 years.
Score!
Angelina, who was once known for making out with her brother, wearing blood around her neck, and confessing to pre-red carpet limo shenanigans, has now reigned in her image as a sparkling goddess of maternity and philanthropy, and it’s all thanks to careful media manipulation.
The key to her image-shaping success is shifting focus during times of PR crisis, as when she became romantically involved with Jennifer Aniston’s husband during production of Mr. & Mrs. Smith. In order to deflect casting as a homewrecker, Angelina flew out to Pakistan as the second coming of Jesus, bringing attention to the needs of people there, and making everyone go, “Awww!”
Her control has backfired a couple times though, as when the government of Namibia refused to grant visas to journalists without permission from Bragenlina while they were there for Shiloh’s birth. That made them mad.
In another instance, journalists covering the premiere of A Mighty Heart had to sign an agreement that “the interview may only be used to promote the picture. In no event may interviewer or media outlet be entitled to run all or any portion of the interview in connection with any other story” and “the interview will not be used in a manner that is disparaging, demeaning or derogatory to Ms. Jolie.”
Angie later said her lawyer was trying to “protect her.”
Regardless, everything else seems to be working, cause people like her more than ever these days, while Jenn cries into her Friends DVDs.
People denies everything, of course, and that’s cause Angelina’s holding one of Maddox’s knives to their backs.
She paid us to say that, by the way.
Just kidding!
BRANGELINA!!!
[Image via WENN.]