Balloon Boy's Father Calls Local News Before 911!

With all fingers pointing at a hoax, the father of Balloon Boy, Richard Heene is for sure going to be in some maaaajor trubs with the law!
Apparently Heene phoned the local news station, 9 News, before calling the police when the balloon floated away!!!
Heene claims he called the station before 911 because he knew they had access to a helicopter, but we call bullshiz!
We know a publicity stunt when we see one!
What about U???