Following the trend for a smaller Fall 2009 presentation, Betsey Johnson will be unveiling her new collection at her 5,000-square-foot showroom, cutting costs by 50%. A typical Betsey Johnson runway show usually runs up a tab of $300,000 to $600,000.
In addition to cutting costs on the runway, the Betsey Johnson house alluded to a much more recession-friendly line.
CEO Chantal Bacon said, “Ms. Johnson is planning a limited-edition design collaboration with a retailer that will likely launch in the fall.”
She didn’t disclose with retailer exactly, but it’s easy to assume it will be either H&M or Target, both of which have similar deals in the past with designers.
And it’s expected that a lot more deals like this will be happening in the future!
[Image via WENN.]