Oh Beyzus!
The On The Run tour is over, but Beyonc├â┬⌐‘s still running on energy!
She recently announced that she will be launching an activewear line company with Topshop, set to release their first collection a year from now.
We’re sure the BeyHive will be the first ones lining up for a glimpse at Parkwood TopShop Athletic Ltd.‘s newest brand.
While it’s still unnamed, reps revealed:
“The brand will encompass clothing, footwear and accessories across dance, fitness and sports categories ensuring a dynamic fusion of fashion with the highest levels of technical performance. The global distribution platform will include TOPSHOP stores and topshop.com, with many existing and new partnerships also to be explored.”
With the amount Beyonc├â┬⌐ loves Topshop, we almost should have expected this! Though if you couldn’t tell by her past outfits alone, she shared:
“I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward-thinking. Working with its development team to create and produce a technical and fashion-led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
This fashion inspired fitness brand should get everyone’s attention!
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Since we don’t have much to go off right now, we can only hope Bey models the collection herself when the time comes! And then the rest after.
Thoughts???