Blake Lively is taking a page out of hubby Ryan Reynolds‘ book and going full-court press with the viral campaign for her new movie.
After deleting all her Instagram photos and unfollowing everyone but women named “Emily Nelson” — who were surprised by their new fan — she’s focused all the attention on a single post.
Related: Blake Started Twitter Beef With A Deadpool Character
It’s the teaser for A Simple Favor, costarring Anna Kendrick!
The mystery flick involves a woman named Emily Nelson disappearing like an IG post. And it looks trés intriguing!
Ch-ch-check out you first look at what happened to Emily (below)!
[Image via Lionsgate Films.]