Jack White‘s ‘other’ band, The Raconteurs, just announced that they’re releasing their sophomore album…..a week from today (March 25)!
It’s kinda interesting that they’re doing it in ‘maverick’ style.
According to the band’s website, they’re bucking corporate norms and trying to get it EVERYWHERE (mom and pop stores, corporate stores, indie stores, online) so y’all can make up your own minds about the music.
“We wanted to explore the idea of releasing an album everywhere at once and then marketing and promoting it thereafter,” they say. “The Raconteurs would rather this release not be defined by it├óΓé¼Γäós first weeks sales, pre-release promotion, or by someone defining it for you before you get to hear it.”
Seems like everyone is trying to do something newsworthy these days to get their music on people’s radar (i.e. Radiohead and Nine Inch Nails online giveaways)!
We love it.
Rock on Jack White!
Everyone should think outside the box.