Fighting fire with fire!
British cinemas Odeon, Vue and Cineworld are threatening to boycott the upcoming Alice in Wonderland if they don’t keep the standard interval of 17 weeks from screens to DVD.
Disney wants to reduce the interval to 12 weeks to tap into the home video market quicker, but the movie theaters obviously want to make more money so they might scrap showing the film altogether!
Insiders close to the situation believe that it’s only a matter of time before the window between cinema and DVD becomes smaller and that is simply because films rarely stay in the theaters longer than six weeks anyway — eight weeks if it’s a blockbuster.
We wonder who will win?
Disney is a pretty big conglomerate that we probably wouldn’t want to mess with, but the cinemas could be holding the upper hand as well!
What do U think?
[Image via Mary Ellen Mark.]
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