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Crocs Introduces New Shoes & New Ads To Stay In The Game

Crocs Introduces New Shoes & New Ads To Stay In The Game

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Looks like Crocs is slowly trying to reinvent itself. And this time, it’s with the help of their new ballet flats.

The new shoes still offer the no-slip sole and are made out of their rubbery material, but will be produced with different details like a peep toe look or a sling back option.

Crocs CEO John McCarvel reveals:

“If we make it a little bit more stylish, then we start to appeal to a larger audience.

We have a great line of product and we have a really good vision for where the brand is going.

With great product, coupled with an edgy, fun and a little bit different ad campaign, you get a reaction. What we├óΓé¼Γäóve seen so far has been very positive. We├óΓé¼Γäóve been happy with [the response].”

The company is also offering some loafers for men, new flip-flops for women, and slip-ons for the kiddies.

What do U think of the company’s latest ads featuring their new ├óΓé¼┼ôCroslite├óΓé¼┬¥ character with the slogan, ├óΓé¼┼ôFeel the Love├óΓé¼┬¥?

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Apr 26, 2010 18:00pm PDT

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