What?
Dolce & Gabbana may close their D&G label, but not completely.
WWD reports the designing duo may merge the younger D&G with their signature line, which is surprising since it pulls in $531 million on its own.
Many retailers commented on the move, and the reactions are mixed.
Armando Branchini of Milan-based consulting firm InterCorporate said merging the two would be a mistake. He explains:
“They need to cultivate multiple consumer targets and different price points, and to scratch the D&G brand is a bold decision. In light of its awareness in new markets, especially Asia, it could be a mistake.”
While another retailer completely disagreed:
“The two lines sort of cannibalized each other. There was some confusion surrounding them, and the D&G pricing was too close to that of Dolce & Gabbana.”
Personally, we like the lines separate.
What do U think of the merge? Yay or nay???
[Image via AP Images.]