If you want to be exposed to the highly contagious Bieber Fever before everyone else, you’re gonna have to shell out 30 bucks and figure out time travel — because the special screenings were sold out a few weeks ago! Bummer!
The $30 included the ticket and some special merchandising, such as purple 3D glasses, the Biebs’ fave color.
And according to what we’ve heard, it was all about the fans, of course! (To the tune of $2 mil in sales (only $1 mil will be counted towards box office numbers))
Paramount vice chair Rob Moore said:
“As we were putting together the release plan for this movie, we were very respectful of the relationship Justin has developed with his fans. We wanted to stay to true to that relationship, and give them a special and specific way to be the first ones to see the movie.”
They used Twitter and Facebook to let people know about the special screenings, so, if you didn’t know about it until now, it looks like you weren’t one of the Biebs’ 20 million facebook fans, which leaves… what? A small village somewhere on the edge of the Tundra? How’s the weather? JK!
JB, bb! We wish U good luck and have a fantastic opening!
So were U one of the 60,000 Wednesday ticket holders??
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[Image via WENN.]