The almighty powerful Facebook is bringing social media and shopping together with the new “want” button.
Similar to Pinterest, the new feature lets you create different wish lists by “collecting” things from different brands Facebook pages and even gives you a direct link to buy.
Facebook said in a statement:
“Collections can be discovered in News Feed, and people will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook.”
So far, the platform is testing out the button with Michael Kors, Victoria’s Secret, Pottery Barn, Neiman Marcus, Wayfair, Fab.com, and Smith Optics and it’s slowly but surely catching on.
And in case you’re wondering, FB won’t make money off this new feature, or so they say.
With the holidays slowly creeping up on us, it could be a great way to buy that special someone just what they “want”.
Thoughts???
[Image via Michael Kors’ Facebook.]