As scary and unsettling as the coronavirus pandemic has been for so many of us across the country (and the world), it’s also been an inspiring time watching individuals and small businesses find creative and innovative solutions to help the greater society!
In Los Angeles, that’s nowhere more apparent than with FAME by Sheeraz, a Beverly Hills-based media company that traditionally runs PR, marketing, and branding campaigns for celebrities, brands, and businesses in and around the entertainment industry. Now, though, with their most recent partnership, FAME has their sights set on something else: getting America back on its feet!
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The company’s founder, Sheeraz Hasan, has just signed a contract with Ultimate DX, a CLIA (Clinical Laboratory Improvement Amendments) lab that is also one of the very few FDA-approved COVID-19 swab test suppliers working right now. Ultimate DX has the technology to deliver coronavirus test results within 24 hours, thanks to their ability to safely process and interpret samples in-house.
That’s a game-changer for businesses and organizations dead-set on keeping their employees safe, as up until now, with the majority of COVID-19 testing labs, the wait is potentially days long with results possibly delayed up to a week before they get back to the patient. For many, that means a nearly two-week lead-up to even knowing whether an employee has tested positive for the virus — and if they did, then the patient must quarantine for another 14 days from there. That’s essentially a full month of productivity gone, all because of lab test inefficiencies.
Now, with Ultimate DX able to turn test results around in hours rather than days, the game has swiftly changed when it comes to tracking and tracing COVID-19. And thanks to its reported partnership with FAME, too, the two companies are coming to help at the perfect time, as the pandemic continues to stall and decimate the American economy. Employers can now far better manage testing, contact tracing, and more for their employees, getting people back to work quickly, safely, and with the full assurance that the pandemic will be managed and properly tracked.
Hasan, who has spent more than two decades helping to build the careers of stars like Kim Kardashian West, Paris Hilton, Logan Paul, Miley Cyrus, and many more household names, is more proud of this partnership with Ultimate DX than anything he’s done in the entertainment industry. The branding guru said of this new pandemic-fighting development:
“This might be my most important campaign ever. If America is going to reopen we have to do it in a way that saves as many lives as possible and the key to that is testing. We need to test as much as we can and keep up with the safety regulations put forward by the CDC and then we can beat this virus. I received a lot of messages from companies who were looking to sell test kits and stuff but I only wanted to go loud when I knew I had the right fit. Ultimate DX has the best team, facility and scalability I’ve seen. Once I toured their lab, and verified that they are completely FDA approved, this deal was a no brainer. Now it’s time to protect America’s workers.”
Amen to THAT!
Let’s save lives, get this pandemic fully under control, and SAFELY get America back to work and back to normal once again!
Love it!!!
