Are we supposed to be surprised?
Forever 21 has launched their own maternity line Love 21 Maternity, and they’ve got a pretty smart marketing strategy.
The cheap fashion chain has set up their preggers shop in California, Texas, Alaska, Arizona and Utah — the states with the highest teen pregnancy rates!
Pretty genius if you ask us considering their target demographic is teens, but is it really a good idea to make clothes for the Bristol Palin‘s of the world?
Thoughts???
[Image via AP Images.]
Jul 12, 2010 13:30pm PDT
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