In an effort to encourage environmental responsibility among their customers, GUESS?’s G by GUESS line is releasing a custom beach cruiser.
Paul Marciano, Vice Chairman and CEO of GUESS? says, “We wanted to create a product that speaks to our customers and motivates them to live a greener lifestyle. Offering our custom beach cruiser minimizes our impact and proveds a fashionable and environmentally friendly form of transportation.”
The cruiser will be available on GbyGUESS.com starting August 24th while supplies last. You can also enter to win the bike at any G by GUESS store from September 9th through September 21.
This is an unusual idea but we like it. Always good to encourage going green!