All For Eve, a new charity initiative which aims to raise funds for research into gynecological cancers, was announced in London this Monday.
George Hammer, CEO for Urban Retreat salon and retail chain, established the endeavor which will take beauty and fashion brands under its umbrella in joint efforts to raise funds.
For instance, the nail polish company Leighton Denny will carry a new polish under the Leighton Denny And All For Eve name. Essentially, the initiative will pair with fashion and beauty brands to create capsule collections, the profits of which will go to cancer research.
Hammer said, ├óΓé¼┼ôThere are tremendous opportunities. We├óΓé¼Γäóre creating a commercial environment so if the consumer embraces it, the retailers embrace it and the manufacturers embrace it, it can thrive. We├óΓé¼Γäóre looking to create a long-term sustainable brand….Within the next year or so, we hope to have a whole range of iconic products.”
Cool! We look forward to supporting them in the future!