Now U can!
It’s been more than a decade in the making, but Eon Productions and Procter & Gamble Co. are finally ready to release the James Bond 007 fragrance next month just in time for the new Bond film, Skyfall.
Bill Brace, VP of P&G Presige fashion brands explained their choice of scents:
“The aromatic feugere fragrance family came to prominence in the Sixties ├óΓé¼ΓÇ¥ it was unmistakably masculine ├óΓé¼ΓÇ¥ mossy and ferny. But that was awhile ago, so we wanted to move it on and give it much more modern and sophisticated shell, which is why there├óΓé¼Γäós fresh apple, cardamom, sandalwood and vetiver.”
The fragrance will be sold in midlevel markets, like Kohls and Sears, for the very reasonable price of $30 for a 30ml bottle, up to $60 for 125ml.
Keith Snelgrove, Eon’s global business director, said that they are thinking long-term for the brand, although no other details were given.
We can’t wait to get a whiff of this concoction and smell all the secret agent men on the streets!
[Image via James Bond 007 fragrance.]