It’s been a sexy few months for HUGO BOSS.
Back in March, Orlando Bloom was busy doing promos for the men’s fragrance line and just a few weeks ago, Gabriel Aubry’s new print ads for the line were released.
Now the execs at HUGO are announcing they├óΓé¼Γäóve tapped Jared Leto as the new face for their male fragrance campaign, HUGO Just Different. Jared’s also been confirmed as the face of the iconic HUGO Man fragrance.
Leto will star in both TV and print campaigns, but unfortunately for us the ads won’t be seen in the US.
Global Marketing Director for HUGO BOSS Fragrances reveals:
“We are delighted to be working with Jared Leto for the launch of the next HUGO male fragrance. We wanted an ambassador who personifies the experimental spirit of the brand – and Jared is exactly that – a man who with the help of his friends turns his world upside down and back again. We are thrilled to have him star in our advertising campaigns.”
As for Jared, he added:
“HUGO inspires men to succeed through creativity, which is something I’ve aimed for my entire career. Like the HUGO man I look for inspiration in everything around me and seek out unusual and unexpected things and experiences.”
We’re told Jared’s ads have already been shot for the campaigns and will be released this July. We can’t wait to see all the sexiness!
[Image via WENN.]