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Juicy Couture Crafting A Comeback Already? Find Out How They're Planning Their U.S. Return HERE!

Juicy Couture hoping to resurrect the brand through overseas expansion! Find out how HERE!
It was looking like the end of the line for Juicy Couture (and their tracksuits), but they’re not going that easily!
In fact, the label, which was once sold at upscale department stores throughout the U.S. and has since announced the closing of its American doors, is now planning on expanding overseas!
Juicy’s newest owner, Authentic Brands, is looking at opening more stores in Asia, the Middle East, and Europe, but most notably in China to resurrect the brand!
Nick Woodhouse, president of Authentic Brands, shared:

“It was always our plan to not so much revamp the brand as the company. The brand itself is very, very strong and is very well received globally and particularly in Asia…We’re going to take the heritage of the brand ├óΓé¼ΓÇ£ which is couture and California lifestyle, whimsy, fun ├óΓé¼ΓÇ£ and reinterpret that around the world”

With that, the company plans to bring the brick-and-mortar stores back to the U.S., but with an expanded line of products, launching concept stores in El Lay and NYC!
Velour tracksuit lovers can breathe easier now!
Sounds like they’ve got a lot riding on their overseas expansion, hopefully they can deliver.

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Jul 11, 2014 20:15pm PDT

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