Just two weeks after announcing Kate Winslet as their new celebrity face, St. John has already released some of the images!
Kate’s campaign was shot in an old movie theater Jersey City because they wanted the ads to feel “authentic. She explains:
“They want to keep it looking like me and not have it look like me pretending to be a model wearing these clothes. I├óΓé¼Γäóm obviously not a model. I├óΓé¼Γäóm not the size of a model. I don├óΓé¼Γäót have the face of a model or the shape of a model.”
Could someone please explain that philosophy to Lancôme?!
[Images courtesy of St. John.]