It was only time before Kendall Jenner fronted a lingerie campaign, even despite her distaste for bras.
On Wednesday, La Perla announced the sexy supermodel snagged a spot in their Spring 17 campaign… less than a month before she’ll take the runway for the Victoria’s Secret Fashion Show.
Very inneresting!
Related: Everyone Brought Sexy To Kendall’s Birthday Bash!
But what really makes this project different from some of her others is the not-so-subtle feminist theme!
Posing in the sexy lingerie, Kenny stands in front of a backdrop of a burning bra, shattered glass (ceiling), and a very traditional Victorian era corset.
La Perla’s creative director Julia Haart explained the the empowering campaign is focusing on”the liberation of every woman from the need to suffer for beauty.”
And on their decision to sign the 21-year-old onto this message, the brand divulged:
“Kendall Jenner is the new star of this campaign. Personally selected by La Perla’s creative director, Julia Haart, Kendall fluently interprets our highly innovative path. Adding her unique, self-assured elegance and contemporary charisma, Kendall highlights the modernity of each piece she wears.”
Make sure to check out the rest of Kendall’s fiery shots in the gallery (above) and tell us if U feel the same!
[Image via Steven Klein/La Perla.]