In an effort to raise money to help clean the oil-ridden Gulf of Mexico, Kenneth Cole is launching a range of t-shirts.
The customizable tees will be available on the Kenneth Cole facebook page for $35, with 100% of the net profits going to Awareness, the Kenneth Cole Foundation to support the Gulf initiative. Shoppers can choose from 12 Kenneth-isms to put on their shirt including “I Clean Up Well”.
Great idea! Hopefully more companies in the fashion industry will get involved in cleanup efforts.
CLICK HERE to customize your own tshirt!