Mostly the VMAs were a big party, a chance to Shake It Off like Taylor Swift or take it off like Nicki Minaj.
There were, however, a couple more poignant moments, and the tribute to the people of Ferguson was one of them.
But apparently not everyone participated in Common‘s moment of silence.
The audience camera seemed to show Kim Kardashian, Kendall Jenner, and Kylie Jenner ON THEIR PHONES!
And that did not endear them to fans on Twitter! See more pics of the moment, with a side of outrage …AFTER THE JUMP!!!
listening to words about #Ferguson #VMAs pic.twitter.com/kYkTTnLroL
— Doree Shafrir (@doreeshafrir) August 25, 2014
peak Kardashian moment pic.twitter.com/ETudaKLKI4
— Tabir Akhter (@tabooradley) August 25, 2014
[Image via MTV.]