Remember when we told you about ShoeDazzle.com shutting down its UK site?
Well now we know why!
The company co-founded by Kim Kardashian, is ditching their $39.95 monthly subscription model that will allow their 10 million+ members to have a complete boutique experience.
As part of the revamp, ShoeDazzle will offer unrestricted purchasing ability, a request that came directly from the customers.
CEO Bill Strauss explains:
“Some people liked the [monthly subscription] model, but a lot of customers told us they’d like [the additional purchasing ability] to buy two or three times in one month and then maybe not for a few more months.”
Strauss also announced they will start carrying lingerie and dresses, a decision that was inspired by members who demanded to be dressed “from head to toe”!
We├óΓé¼Γäóre excited for the changes but can├óΓé¼Γäót help but wonder, now that they’re carrying clothes, will they also get a name change?!!
Thoughts???
[Image via WENN.]
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