6.9 Facebook million fans. 11.6 million Tweeps.
Kim K is forever ingrained into our computer screens and her cover on SUCCESS Magazine proves it.
Research shows that Google-ing her name comes with 232 million hits and she is the news at least once a day.
So what does this equal? Tons among tons of money.
Going from personal stylist to entrepeneur, Kim K has enterprises worth hundreds of millions, an example being ShoeDazzle.com, a membership club started in 2009 that’s already worth $280 million.
So how do Kim’s fans come into play with her fashion? Sisterly advice of course!
Kim states the following about her fans’ role in her product goals:
I feel like I’m giving my sisterly advice. I’ll listen to fans’ comments and questions asking what skincare do I use or what fragrance I like, and I feel I’m in a position that I can answer those questions well.
Every six months my mom and I set goals and visions for what we want to achieve. Then we write a goal that is outlandish and outside what we think is our goal range.
We once said ‘Wouldn’t it be a dream to have a fragrance?’ And sure enough, that goal came true. It always happens that way. Maybe not that year, but those goals always come true.
Now Kim K has three (soon to be four) fragrances, a nail polish line, a Sears collection, and jewelry sold in Bloomingdale’s.
And she says that many of ideas end up on cutting room floor. Imagine if all those ideas were in stores?!
Looks like she’s come a long way since her early days.
Now about that love life…
P.S. CLICK HERE to “follow” Perez on Twitter!
P.P.S. CLICK HERE to “like” Perez on Facebook!
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