It seems Macy’s is the place to go for celebrities to launch their lines.
And Kimora Lee Simmons is launching a new and exclusive line for Macy’s called Kouture.
The junior collection, Kouture by Kimora, is actually reasonably priced, with items between $20 and $35.
Kimora reveals:
“It’s very trendy, it’s very young and it’s very fun. I wanted to do something that spoke to a different market for Macy’s.
It sits in a different section. I wanted this to be crossover. I wanted this to be colorless and really about fashion. And it’s what I call recession proof.
It’s really important to say that. You can get a cocktail dress with a bustier top and satin skirt for 30 bucks. You can get a great jean for $19.99.”
Considering most tweens don’t have that much disposable income, making the items pretty affordable is a smart move on Kimora’s part.
The clothing line will consist of jeans, rompers, blazer, and even studded leather jackets.
[Image via WENN.]