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Kylie Minogue Launches Her Own Beauty Line After Spiking Kylie Jenner's Trademark!

Kylie Minogue Jenner Cosmetics Legal Battle

So, remember that major legal battle between Kylie Minogue and Kylie Jenner?
Well, spoiler alert… the winner is Kylie! LOLz!
For real though, let’s rewind a sec…
When Kylie Jenner was just getting into the makeup business, she decided she’d trademark the name “Kylie” for her brand.
This was way back in April 2014, long before Kylie Cosmetics blew up into the beauty behemoth it is now, before she became “Kylie Billionaire Jenner” as momager Kris now calls her.
Related: Kylie Jenner Reportedly Selling Off HUGE Chunk Of Kylie Cosmetics!
Well, the other Kylie had a bone to pick with that, the first Kylie, the OG. (Well, we guess she’d be the OK. Though that does make her sound markedly less fabulous.)
In 2017 we learned Kylie Minogue petitioned the U.S. Patent and Trademark Office, telling them the then-19-year-old getting to trademark the name she had been making famous for 30 years was, in legal terms, total BS.
In making her case, she pointed out there was only one “internationally-renowned performing artist, humanitarian and breast cancer activist known to the world simply as Kylie.” Even her first album was called just Kylie.
Kylie Minogue Gif Bubbles Pop GIF - Find & Share on GIPHY
Not to mention the fact she’d already been selling products under the brand “Kylie” for years, including clothes,  fragrances, and even furniture.
Her legal reps went so far as to call Jenner “a secondary reality television personality” — though Minogue later said she thought that language was too combative.

Yeah. That’s what made it so spicy!

In any case, it worked. Kylie’s attempt to trademark “Kylie” was rejected.
Minogue later told The Project about the victory:

“I didn’t want there to be any trouble about it, but we did have to handle it so everything was taken care of very nicely I have to say.”

Jenner still got to build her Kylie Cosmetics brand, obviously. It didn’t seem to hurt her too much.
But Minogue wasn’t fighting back just for the principle.
No, after two years she’s finally revealed why she was ready to go to the mat for her name — she’s launched her own beauty line!
On the Merch section of her website — which, yes, is Kylie.com — you can now find what we’re guessing is only the beginning of a new beauty brand.
Kylie is now selling lip gloss, eyeshadow, cheek glitter — all named after her songs!

Kylie Minogue Beauty products
(c) Kylie.com

There’s WowGoldenRaining Glitter — and we have to figure only a matter of time before an eyeshadow called Into The Blue.
Ooh, she should do a no-rub lipstick called Got To Be Certain! Ha! This is fun!
Will the first Kylie be able to topple the empire the new Kylie has built? And how with the KarJenners respond??
Kylie Jenner Selfie GIF by ADWEEK - Find & Share on GIPHY
Something tells us this beauty business beef is just getting warmed up!
[Image via Michael Wright/WENN/Kylie Jenner/Instagram.]

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Jun 24, 2019 17:52pm PDT