Leonardo DiCaprio has been tapped to be Brad Pitt‘s replacement as the Tag Heuer celebrity pusher.
Brad’s 6-year contract with the luxe watchmakers ended last month, and Leo gladly accepted the multi-million 3-year deal to replace him.
A new campaign featuring Leo will be launched in the spring.
UPDATE:
Leo signed on to be the new Tag guy to raise money for green causes.
The millions Leo’s making from the deal will be given to environment initiatives, say sources close to the deal.
And, royalties generated from the deal will be donated to green causes by TAG.
Long-time green activist Leo’s putting money where his mouth is!
[Image via WENN.]