He recently launched a fitness book, and now he’s doing what every other rapper has already done before him!
Old School hip hopper LL Cool J has launched a new clothing line exclusive to Sears. LL signed the deal back in May and on Thursday, he was in Chicago to hold a press conference for his collection.
The LL Cool J Collection debuted in 450 stores, with some locations having its own dedicated LL Cool J sections, and is also being sold online. The marketing campaign includes shots of him with his wife and four kids and has ads online, by print, and in stores.
His line includes “embroidered denim, cotton hooded sweatshirts, fleur-de-lis bejeweled T-shirts and other items.”
But on a good note, unlike the shiteous clothing lines of other “celebs” like Lauren Conrad, LL Cool J’s line is actually affordable.
Most items begin at $24 for t-shirts, with some jeans at $50 and $60 for outerwear.
However, is it ever a good sign when your items are already being sold at a 40% discount just one month after premiering?
What do U think of his clothing line?
[LL Cool J Image via PR Photos.]