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L’Occitane To Launch Makeup Line

L’Occitane To Launch Makeup Line

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French beauty brand L’Occitane will soon be introducing a new makeup collection.

The line will be “flower-inspired” and will change often, reflecting different floral themes.

The company’s UK marketing manager, Laure Masson, reveals:

├óΓé¼┼ôWe think it├óΓé¼Γäós a fabulous complement to our skin care range, [which now represents] more than 20 percent of our business. We├óΓé¼Γäóve been asked for makeup, especially by our skin care customers.”

The current collection focuses on the peony, with Masson adding that the peony “is a symbol of beauty and femininity in the Mediterranean.├óΓé¼┬¥

L’Occitane even worked with a peony expert to get things right.

As for the line, it launches this month and will feature 19 products including lipstick, powder, brushes and more.

Prices will range from over $10 for some lip balm to over $40 for a Paeonia perfume.

Are U interested in checking out the new collection?

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Apr 02, 2010 12:30pm PDT

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