That was fast!!
Just this week, L’Oreal Paris UK hired their first transgender model to star in their YoursTruly True Match campaign, Munroe Bergdorf, only to fire her three days later after posting about “ALL” white people being racist!
Related: Irina Shayk Gets A L’Oreal Contract
On Friday, the beauty brand announced the news, citing:
L’Oréal champions diversity. Comments by Munroe Bergdorf are at odds with our values and so we have decided to end our partnership with her.
├óΓé¼ΓÇ¥ L’Or├â┬⌐al Paris UK (@LOrealParisUK) September 1, 2017
While the British native has since deleted her controversial Facebook post, she reportedly wrote:
“Honestly I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people. Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of color. Your entire existence is drenched in racism. From micro-aggression to terrorism, you guys built the blueprint for this shit. Come see me when you realise that racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege. Once white people begin to admit that their race is the most violent and oppressive force of nature on Earth├óΓé¼┬ª then we can talk.”
In response, L’Oreal shared a statement with Daily Mail:
“We support diversity and tolerance towards all people irrespective of their race, background, gender and religion. The L’Or├â┬⌐al Paris True Match campaign is a representation of these values and we are proud of the diversity of the Ambassadors who represent this campaign. We believe that the recent comments by Munroe Bergdorf are at odds with those values, and as such we have taken the decision to end the partnership with her. L’Or├â┬⌐al remains committed to celebrating diversity and breaking down barriers in beauty.”
Munroe wasn’t having it though because after news of her firing went public she took to Facebook again with a new message, calling out the beauty giant for refusing to acknowledge racism:
What do U think??
Do U agree L’Oreal should have fired her? Or are they just refusing to acknowledge what diversity means?
[Image via Instagram.]
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