Millward Brown Optimor has released their annual list of the top 10 most powerful luxury brands and not surprisingly, Louis Vuitton was once again #1.
The company’s director Pierre Dupreelle says Louis grabbed the top spot because of their focus on its heritage as a travel brand, which likely appealed to their loaded jet-setting customers.
And it must have worked! The company was up 2% for the year, making their total value just under $20 BILLION.
Dayum.
Here’s a look at what other mega-brands made the list:
1. Louis Vuitton
2. Hermès
3. Gucci
4. Chanel
5. Hennessy
6. Rolex
7. Moët & Chandon
8. Cartier
9. Fendi
10. Tiffany & Co.
Can’t say we’re shocked by any of the brands listed.
Are U???
[Image via AP Images.]