Buy Keith Richards' New Book At Louis Vuitton!?

Barnes & Noble has a new competitor: Louis Vuitton.

Well, kind of.

The luxury label is supporting Keith Richards, who appeared in an ad back in 2008, by selling his autobiography Life.

You can pick up Richards’ tome in Louis V’s “Fine Books” section for $29.90, which is probably the cheapest thing you’ll find in their store. Ever.

[Image via AP Images.]