Another victory for Louis Vuitton & co.
The luxury retailer has won a battle against Google and other search engines that will require LVMH to approve of the search result sites.
LVMH SVP, Pierre Gode says
“This decision represents a critical step towards the clarification of the rules governing online advertising, of which LVMH is one of the foremost clients. As the world’s leading luxury group, with more brands actively engaged with the internet than any other luxury company, we are committed to working with all parties, including Google, to eradicate illicit online practices and to promote a framework that fosters the continued growth of the digital economy”.
It also means that Google will now be liable for selling keywords and the sites using them without permission.
We have a feeling these fake Louis sellers will find away around this.