Good news for Madonna and her fans. The Material Girl’s clothing line is going international!
The line will launch during the Spring 2011 season through several Hudson Bay Company retail locations throughout Canada in over 90 stores.
This marks the first license acquired for sale outside of the US.
Chief Merchandising Officer of Iconix, Lanie List, adds:
“The creation and launch of the Material Girl brand was a success in the United States and we are thrilled to expand into Canada. HBC is the premier retailer in Canada and we are pleased to partner with them on this exciting expansion endeavor. This is the first in a series of new partnerships we plan on announcing for MG Icon properties.”
Great news that Madge’s line is starting to go global.
Sadly, this means will be stuck looking at more ads of Taylor Momsen.